Free Zoom Webinar and/or In-person training at Queens Conference Center (QCC)

While all of us communicate on a daily basis, in the sphere of public health, it is sometimes difficult to get our message across, especially when we are looking for behavior change. Social Marketing, the practice of using marketing fundamentals for social good rather than commercial profit, has been researched since the 1970’s. In the age of digital communications, best practice models must adapt for a changing landscape. Stronger, more persuasive communication is needed at all levels for best approaches to our most compelling problems.

Learning Objectives:
1. Discuss different channels of communication for dissemination for persuasion messages in public health.
2. Explore how evidence-based findings are translated into public health practices to inform and to persuade changes in opinions, attitude and/or behaviors.
3. Review lessons learned with online examples most effective digital communications campaigns.

Trainer is Pedro Haro – Owner and Founder of Social Marketing Hawaii.

Free Zoom Webinar and/or In-Person training at Queens Conference Center (QCC)

Managing the change process within public health organizations is important to ensure improved organizational performance. However, the change process poses formidable challenges. Managers are also facing increased pressure to respond to environmental influences and provide the necessary leadership to their organizations in the change process. In fact, managing organizational change has become a key competency for healthcare managers. In this talk, best practices to establish a change-oriented organization with the culture and capacity for change will be emphasized, including the importance of assessing and addressing change readiness.

Learning Objectives:
1. Discuss general concepts and best practices of organizational change in public health.
2. Examine the importance of addressing readiness when pursuing organizational change.
3. Describe two examples of local organizational change – youth violence prevention through school connectedness and youth suicide prevention.

Trainer – Jeanelle Sugimoto Matsuda, PhD. – Assistant Professor with University of Hawaii at Department of Psychiatry and Office of Public Health Studies.