510 S Beretania St
Honolulu, HI 96813
Free Zoom Webinar and/or In-person training at Queens Conference Center (QCC)
While all of us communicate on a daily basis, in the sphere of public health, it is sometimes difficult to get our message across, especially when we are looking for behavior change. Social Marketing, the practice of using marketing fundamentals for social good rather than commercial profit, has been researched since the 1970’s. In the age of digital communications, best practice models must adapt for a changing landscape. Stronger, more persuasive communication is needed at all levels for best approaches to our most compelling problems.
1. Discuss different channels of communication for dissemination for persuasion messages in public health.
2. Explore how evidence-based findings are translated into public health practices to inform and to persuade changes in opinions, attitude and/or behaviors.
3. Review lessons learned with online examples most effective digital communications campaigns.
Trainer is Pedro Haro – Owner and Founder of Social Marketing Hawaii.