HIPHI works with organizations to help develop strategic communications for behavior change.
Project examples include:
- 808 No Vape
- Choose Healthy Now (Led by the Hawai‘i State Department of Health)
- Give Healthy Food Drive, Maui Food Bank
- Step Up Hawaiʻi (Led by the Hawai‘i State Department of Health)
- Transforming Hawaii’s Food System Together Initiative
- Pilinahā Community Health Initiative (Led by the Islander Institute and Kokua Kalihi Valley Comprehensive Health Center)


[she/her] Jessica joined HIPHI in 2010 and became CEO in October 2012 when the organization expanded from CTFH to HIPHI. She works closely with the Board of Directors to provide strategic leadership, create and maintain partnerships, provide overall financial oversight, and ensure that HIPHI’s work is addressing the largest gaps. Her BA and MA are from the University of Hawaiʻi at Mānoa in Speech Communication with a focus in Health Communication. Previously, she worked at the UH Office of Public Health Studies and the UH Cancer Research Center. Jessica enjoys listening to true crime podcasts while walking her dog.

Roella joined HIPHI in 2014 and informs and oversees operations, programmatic, and strategic initiatives. She provides leadership and oversight to programs and staff, administration, fund development, human resources and talent acquisitions, mentorship, and communications. She has more than 20 years of nonprofit experience, with an undergraduate degree in Health Science from San Francisco State University and a master’s degree in Public Health is from the University of Hawai‘i at Mānoa. Roella is a loyal partner and mother to three keiki who loves gardening, cooking, baking, watching a good adventure flick, and traveling.