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Survey: Investing in a Healthier Hawai‘i with a Sugary Drink Fee

Envision what a healthy, thriving Hawai‘i would look like – what would you want to see? Locally-grown, fresh produce readily available and affordable? Access to school gardens and after school programs for our keiki? Neighborhoods that are safe for users of all ages and abilities to walk, roll, bike, and play? 

There is no shortage of proposals and programs that would help our communities live healthier and improve the quality of life for Hawai‘i residents, and often funding is the largest barrier for these initiatives. 

Proposed legislation to add a fee on drinks with added sugar like fruit drinks, sports drinks, sweetened teas and coffees, and sodas could generate revenue for programs that would build a healthier Hawaii. 

Sugary drinks are the number one source of added sugar in the American diet, and in Hawai‘i, nearly half of adolescents reported drinking sugary drinks one or more times daily. Among Hawai‘i adults, 12.5 percent report drinking one or more sodas daily. Projections estimate that a two-cent-per-ounce fee on sugary drinks would raise $60.8 million per year. This revenue would then be invested into communities to improve health. 

There are so many options for this revenue, so please share where you think this funding should be invested through this Sugary Drink Fee Investment Survey. The survey is six questions long and takes less than five minutes to complete. Please feel free to share with others – we are hoping to collect as many responses as possible from residents across the state!

Contact for any questions.

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