On Friday, July 26, the first-ever floor ad on Kauaʻi was unveiled at Kukui Grove Shopping Center, Lihuʻe. The ad, strategically placed near Jamba Juice and the new keiki zone, is intended to trigger conversation about the dangers of vaping among youth, their peers, and their families.

The 808NoVape ad depicts a colorful and fun childhood game, hopscotch. But as you take a closer look, toxic ingredients such as formaldehyde, benzene, cadmium, and nicotine are featured throughout the display to educate participants and others about what is really in vape aerosol. The ad’s message: vaping is not harmless water vapor, a myth that many youth still believe.

This special four-hour unveiling event included a mini resource fair for teens and concluded with a ‘Vape Facts and Giveaway’ hour. Organizations and companies such as Hale ʻOpio Kauaʻi Inc., Cub Scouts Pack 148, Kauaʻi District Health Office, Kauaʻi High School’s Student Council, KQNG Radio, Gather Federal Credit Union (Gather FCU), Star Radio, and Kaiser Permanente joined Coalition for a Tobacco-Free Hawaiʻi (CTFH) to lend their support.

Participants had an opportunity to win promotional items donated by CTFH, Hale ʻOpio Kauaʻi Inc., Star Radio, Kaiser Permanente, and Gather FCU. Answer a question on the dangers of vaping correctly, win a prize!

The event included multiple agencies represented by 20 volunteers, more than 70 youth visiting the teen resource fair, and more than 50 people participating in the Facts and Giveaway Hour. We hope youth learned something new about the hazards of vaping and that parents were inspired to talk to their kids about the dangers of vaping, their kids’ views, and their family’s expectations.

Learn more about Hawaii’s 808NoVape campaign at 808NoVape.org.

Learn more about flavored tobacco in Hawaiʻi at FlavorsHookKidsHI.org

If you are a teen and would like to get involved in peer education, activities and be a part of the change, please visit: hiphi.org/youth.

For more information on getting involved with the Tobacco-Free Kaua‘i Coalition, please contact Valerie Saiki at valerie@hiphi.org.