The Breathe Akamai project was able to collaborate with four schools on Kaua‘i to install large vinyl advertisements and provide tobacco education presentations to grades 6 through 12, in 15 different schools to over 3,300 students on Kaua‘i, serving public, charter and private schools.
The advertisements were designed to have a vaping awareness message by 808 No Vape or the Stronger Together campaign by the State Department of Health. The ads also promote the statewide My Life, My Quit (MLMQ) program, a non-judgmental support for youth 17 and younger in their efforts to quit tobacco (including ESD). The MLMQ logo, phone number, website, and QR code (to the MLMQ website) were printed on all advertisements that are displayed in the schools. The vinyl advertisements placement will reach at least 2,540 students on Kaua‘i grades 6th-12th.
The vinyl ads in addition to social media ads, presentations, and promotional swag (shoe charms, stickers and shirts) work together to educate youth on the dangers of tobacco and will hopefully reduce initiation of tobacco-use and increase quitting tobacco among youth and young adults. Until then, TFK will continue to spread the Breathe Akamai and 808 No Vape message to Kaua‘i and Ni‘ihau youth.
Tobacco/ESD prevention materials were distributed primarily to the students at the identified four schools above and youth from other schools at presentations to help spread the tobacco-free message and recruitment for youth in the CTFH’s Youth Council program.