Partnership will help promote access to healthy food options and help promote physical activity through built environment improvements

April 15, 2019 (HONOLULU) – Today, the Hawai’i Public Health Institute (HIPHI) announced that its program, Healthy Eating + Active Living (HEAL), will be the beneficiary of Whole Foods Market’s upcoming 5% Day on Thursday, April 18, at all four Hawai’i stores.

HIPHI is a statewide nonprofit working to advance the health and wellness of the people of Hawai‘i. HEAL operates through community coalitions who envision and work for a Hawai’i where all residents live in healthy communities, have access to healthy foods, and have safe streets and pathways for physical activity.

“This partnership with Whole Foods Market will help us turn up the volume on why improving access to healthy food options and creating a safer built environment for our pedestrians, cyclists, and motorists is so important,” said Jessica Yamauchi, executive director of HIPHI. “These projects, along with our work to expand Hawaii’s farm to school movement, are vital to the health of our state and that of future generations to come.”

Whole Foods Market launched its quarterly Community Giving Day Program in 1993, during which 5% of the day’s net sales are donated to support local nonprofit and community-based organizations that align with the brand’s core values. Whole Foods Market hosts Community Giving Days once a quarter, offering customers the opportunity to make a difference through a regular grocery shopping trip. For greater impact, all Hawai’i Whole Foods Market stores are joining forces to support HIPHI on April 18, 2019.

Funds from the 5% Day will help to fund community field trips during October’s Farm to School Month where community members will visit farm to school programs and learn about the impact of school garden projects.